6 possible mistakes affiliate marketers make
1) Selling Rather Than Helping
Yes, the word “marketing” is part of the phrase affiliate marketing, but for the
most part, our job as an affiliate is not to sell — that is the job of the sales
page our affiliate links lead the reader to.
When I first started, my overwhelming (and totally naive) impulse was to fill my pages with words and links that screamed “BUY THIS NOW!”. I didn’t help the reader learn why they should have this product. I only wanted them to click a link which would hopefully lead to a commission for me.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who (usually) have absolutely nothing to gain if someone buys that product or not.
When we talk more like an unbiased reviewer rather than a high-pressure salesperson,
we will find we make more sales and people will come back for advice on other products in the future.
2) Too Many!
This is another big mistake I made when starting out — joining any and every affiliate
program I came across. Hahaha, I am so guilty of this! While I absolutely do believe in cultivating multiple streams of income when working online, there is a point where you have too much to deal with and it becomes unmanageable.
Choose your affiliate programs wisely and don’t overload yourself.
3) Not Testing
Whenever I choose to promote a Clickbank or JVZOO offer (for example), I put myself in the shoes of a potential customer and opt in to test the vendors’ follow up sequence.
I learned this the hard way.
Nothing breaks a reader’s trust more than being led to a promotion that will blow up their
inbox. Put yourself in the shoes of a potential customer and see what will happen if they
follow your advice.
4) Not Tracking
This was a BIG mistake I made when I first started out. I began my affiliate marketing
career using free-to-make web pages on a site called www.wix.com (and I still do this to this day).
I am fond of promoting Amazon products on these pages, but would forget to use unique
tracking affiliate links on each page. Make sure you use your referral link.
Why is this a mistake? Very simple — when you make a sale, you want to know WHERE
the sale came from. This enables you to know which pages are converting well so you
can grow and scale that campaign.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon
affiliate dashboard, click “Account Settings” at the very top on the right, then click
“Manage Tracking IDs”. From there you can make a new tracking ID so you can track
which web page
e/campaign sold what. You can learn more about using Amazon’s
Tracking IDs here. www.amazon.com/affiliate
Yes, making any commission is cool, but knowing where and how you made that
commission is what makes you a better marketer. It lets you grow and scale your
campaigns — as opposed to working blindly.
5) Not Comparing
One of the best converting tactics I use to sell affiliate products online (especially
physical products from Amazon) is to compare the “main” product with two other
When people are in buying mode for a physical product, they tend to have
their options narrowed down to 2 or 3 and need help making the choice that is best for them.
By comparing the “3 Best Widgets For _______”, I not only help my readers
make a choice, but I also have my affiliate links there for THREE products instead
on only one.
Over time, when I track that web page, I will be able to see which product
is most interesting to readers and move the best converting product to the
top of the page for better CTR.
Comparison web pages are not only very popular and helpful for readers,
they are also very profitable for you.
6) “I make Money Online statements”
Perhaps you’ve seen this before. You’re in a “learn online marketing” type forum. A person publishes a post complaining that they can’t make
a dime online. But in their signature line they have something along the lines of “I Made 50 Million Dollars with This” followed by their affiliate link.
It happens all the time. Please, don’t be that person.
When you personally want to track your offer. It should look like this: https://0efe5htcgp8q6o6dgkkzxhd1ju.hop.clickbank.net/?tid=MLGS
To your success,